Shepard addresses question of cutting his salary PDF Print E-mail
by Nicholas Johnson   
Tuesday, May 19, 2009
Western President Bruce Shepard addresses questions about the recent budget cuts at an open forum held last week on May 14. // photo by Katie Greene Western Front
When a campus wide discussion of cost saving and looming budget cuts began in the fall 2008, an age-old question followed not far behind.  Like a volcano awakening from its dormancy, people began questioning Western President Bruce Shepard’s ability to maintain an annual salary of $300,000 while the apparent remainder of the university struggled to fathom reasonable, workable solutions to the impending budget crisis.

An online post from “josephj2” on Western’s Viking Village Online Forum on Nov. 28, 2008, suggested Western “reduce the salaries of [highly paid administrators] due to the recent budget reduction.”

Since then, Western’s operating budget shortfall has been finalized by the Washington state legislature.  The university is currently facing nearly $20 million in budget reductions during the 2009-11 biennium.

Then, in a letter to the editor published by The Western Front on May 12, 2009, Western senior John Kindle asked, “Isn’t it interesting that Bruce Shepard is willing to dish out so many cuts, but still accept a salary of more than $300,000 annually?”

The Western Front recently sat down with Western President Bruce Shepard in a one-on-one interview to get his personal opinion on the matter.

Western Front:  As Western faces its deepest budget cuts historically, why are you, President Shepard, unwilling to accept a reduction in your salary for the sake of mitigating the university’s loss of programs, faculty positions and class sections?

Bruce Shepard:  I’ve thought a lot about this.  This is the first opportunity I’ve had to talk with anybody about it.

This question always happens in these times, and it’s just as predictable as can be.

I was sitting in a press conference down in the state house at the capital some months ago. Here are six presidents, and we were talking about the worst budget in the state’s history and the state becoming a minority shareholder in public higher education, and all the questions were about Mark Emmert’s salary and Husky stadium.  That’s what people were asking about!  

Why focus on the salaries when you’ve got a $45 million dollar budget cut.  My social science hypothesis at the time was that people just can’t deal with the reality.

We are a talent organization; we really are.  Our trustees decided (when searching for a president) what marketplace we wanted to search for a president for Western.  I watched this from afar, and I was approached multiple times a week about other jobs.  

There are several markets. One is for the people who are up-and-coming.  They may be very good, a provost stepping up into president, but they’re inexperienced.  There’s one salary range you can offer for that.

 If you want a sitting, experienced president, there’s a different salary range.  Our trustees decided they wanted a sitting, experienced president, and that’s the salary they set.  I think that’s defendable.  

Here’s a premier university in the Pacific Northwest that wants to be the best in the nation.  What kind of leadership should it have?  In these difficult times, I think I have finally gotten pretty good at what I do.  I’ve learned from making a lot of mistakes.  So they hired an experienced president that has a record of success.

If we’re going to be a premier university, we have to offer competitive salaries.  It’s very hard for people to understand why anybody is worth what I am paid compared to what other folks are paid, but that’s what the marketplace is.

Why should a beginning English professor make only half of what a beginning business professor makes?  What they do for the university is the same, and there is no philosophical principle with which I could justify a salary differential.  They’re both equally important working just as hard and having just as much training and skill and expertise.  

The challenge is frustrating because our equity instinct would say they have to be paid the same.  But you can’t build a wall around your university and insolate yourself from the marketplace.

These are the discussions I’ve had with the faculty because their instinct is, “Well, let’s just make a common salary for everyone.”  

What we would be saying is the marketplace is going to determine where we’re strong and where we’re weak instead of our determining that.  Because English professors would be paid well above average, we’re going to get really good beginning English professors, but we’re going to get almost nobody to apply for the business positions.  

By trying to insolate ourselves from the marketplace, we’ve ceded responsibility for our strengths and weaknesses to the marketplace, and that’s a frustrating thing.  

Why, intrinsically, is what a custodian does worth less than what a president does?  It’s not.  I could see equity arguments for why there should not be a salary differential there.  But it is a marketplace.  As a talent industry, we can’t just insolate ourselves from that.

I think we hurt ourselves by reducing our capacity to compete for the very best.  If we were to furlough [faculty, administrators and staff] or somehow reduce their salaries by 10 percent, we’ll start to lose them and in the long run we would become a weaker university than if we simply said, “we’re going to do without this one particular position but we’re going to keep the quality and keep the talent there.”

Share this article:
Digg!     Reddit!     Del.icio.us!     Google!     Facebook!     Slashdot!     Newsvine!     



  Comments (4)
Posted by WWU Football Saver, on May. 19, 2009 08:52AM

WE HAVE A NEW QUOTE WINNER FROM THE GREAT EXAGGERATOR: I was approached multiple times a week about other jobs." REALLY? MULTIPLE TIMES per week? This is the same guy who said "students (plural) were coming up to him shaking his hand for making the football decision." Yes, students were so glad they sought him .. I'm surprised he didn't claim they gave him a warm HUG. 
 
"Because English professors would be paid well above average, we’re going to get really good beginning English professors, but we’re going to get almost nobody to apply for the business positions." Gee, daddy Bruce, I bet they would ... IF PEOPLE WANT TO WORK WHILE OTHERS ARE BEING LAID OFF. 
 
Whatever happened to "CONCENTRATE THE PAIN?" 
 
How is that new house (since the one Karen Morse had wasn't good enough for you) that they got for you working out? 
 
"I think we hurt ourselves by reducing our capacity to compete for the very best." Well, we won't have to worry about that with you in charge. Say hi to your buddy Steve Swan, by the way .. I'll be HE is the best applicant in that talent pool.  
 
You are right, though, Bruce ... the Board did determine the applicants .... I see the next place to start making changes.
Posted by sports ED 78, on May. 19, 2009 01:18PM

"These are exceedingly tough times for my students, faculty and staff. We will be asking them to think more creatively and work harder with less as we deal with budgetary restraints. It is incumbent on me to lead by example”. Those are strong, meaningful words and action by a University President. Unfortunately for those associated with Western they came from Washington State University President Elson Floyd when he voluntarily took a $100,000 pay cut in November 2008. Bruce Shepard’s response to the budget is to cut others and use the “marketplace” to justify leaving his and other administrative salaries alone. 
 
Shepard said his social science hypothesis regarding people’s concern about administrative salaries during unprecedented economic times was they “just can’t deal with reality”. He defended the administrative salaries as necessary for Western to be the “best in the nation”. Well Bruce, my social science hypothesis is your ego-driven administrative myopia has permanently severed your grasp on reality. 
 
As it often seems to be with the Shepard presidential pontifications there are simple comparisons available to refute his statements. Of the US News and World Report 2009 top 5, in the past year Harvard, Princeton, Yale and MIT froze administrative and other salaries above $75,000. Those schools also reduced managerial staff. Stanford’s administrators voluntarily took 10% cuts. And by the way, the highest ranked Ivy League schools don’t have the highest paid administrators, but they do have the highest paid faculty. So Bruce, your hypothesis that gold-plated administrative salaries equal the best University is proven false.  
 
What could have been saved if Shepard had taken Elson Floyd’s advice and followed the lead of the best universities? They minimized impacts to faculty. None of the US News top 5 cut their football or any other sports program. They started at the top. Western should have started at the top as well. 
 
These top universities and even WSU recognize something that escapes Shepard. Universities excel because of the quality of the faculty, students and consequently the graduates they produce. While the administration plays a role, it is incredibly arrogant for those often overpaid functionaries to think the school would implode without them. Frankly, I think Western excels in spite of the administration, not because of it.
Posted by 35alum, on May. 19, 2009 08:30PM

Shepard does it again! There is not a building on campus big enough to put his academic ego in.  
Real leaders of Universities with quality and integrity put the stakeholders, employees, and students ahead of their own interest.  
I have not seen any actions by Bruce Shepard that he cares about anything but himself or his close knit court of jokers.  
 
I feel sorry for the university I attended as I feel it has become a laughing stock of the Northwest under the leadership of Bruce.  
Until I see some creative change and true quality leadership in the upper management of WWU I will not support my former University financially or refer students to attend Western.  
 
Bruce has said enough in this article to let the trustees know what type of leader they put in charge of WWU. Bring Karen Morse back!! My guess is in this economy there are a lot of qualified people out there that could do a much better job then Bruce has done. In addition I bet they would take the job for much less then what has been GIVEN TO OUR NEW PRESIDENT.  
 
Tough times mean everyone has to sacrifice. A word of advice is for Bruce to lead by example. That is what a true leader of premier university would do.
Posted by wwualum09, on Feb. 03, 2010 11:40PM

"Experience" seems to be valuable. So after 15 years of experience as Western's president Dr. Morse was making 243,000 a year. Day one, Dr. Shepard is making over 300,000. Equity? The faculty at Western make significantly less than professors at other universities. Administration must be kept competitive but not faculty? We wouldn't want our children actually learning from well paid faculty members, just well paid administrators.

Only registered users can post comments.
Please login or register.